Five reasons why Linkedin Groups are good for business
27th September 2017

Five reasons why Linkedin Groups are good for business

At Workplace, we are always looking for ways to develop ourselves, our business and our community through business networking groups. We are avid fans of social networking sites like LinkedIn, so we recently started to investigate Linkedin Groups, looking for communities that might be interesting to our members and our industry.

Today, there are over 2,870 LinkedIn Groups available on a huge range of different subject, but what are the benefits of marketing on LinkedIn, and why should we join LinkedIn Groups?

There are groups on absolutely any topic, but picking those in your industry, interests or target market may not necessarily be a strong enough reason to join. You don’t want to end up overloaded with information or joining groups that aren’t entirely relevant. But don’t let this put you off. Here are five reasons why they are good for business

1. Access a wider group of connections

When you join a LinkedIn Group, you have access to all the group members. You can then request to connect with anyone of interest to you. Don’t overdo this though or you will be branded a spammer.

Another, perhaps more effective, way is to browse the members through the group. You can then find people who are a more relevant connection. You can sort by location, their posts, their industry etc. The big advantage here is that you can message these people in your group without actually being connected.

2. Meet others in your industry

When we started Workplace, we knew little about the hosted workspace industry, mostly hospitality. So, we looked for relevant LinkedIn Groups, to understand what was going on in the industry. We chose groups that had plenty of members. In some cases they are smaller and more specialised, but we were looking for a broader base of professionals.

This gave us access to the industry experts’ brains. We were very impressed at how happy other founders were to help, explain what they thought about the software they were using and generally have a chat about the industry.

LinkedIn Groups are for more than research and learning, however. The platform is excellent for making connections and generating interest in your business.

Another warning here though; people are uncomfortable with being contacted through LinkedIn as a direct selling tool. Ideally, you need to give something back. Provide engaging and insightful content, get involved in the industry, and let your connections and sales grow organically.

3. Exposure for your expertise

After joining a few groups, you’ll be gaining knowledge and information from other members. Now is a good time to share your expertise and put your name out there in your group.

This is a useful and productive way to generate leads for your company, especially if you choose groups where your target market or audience regularly visit. The more content you share, the more connections, leads and discussions you’ll have.

Post your blogs, or parts of them, join in conversations, add something to your group and you will receive something back. You can directly post a blog for your LinkedIn connections specifically, making your content targeted and unique.

4. Find great content to share

I have learned so much from reading shared links and blogs — it’s a great source of information. If I read something that will be interesting to others, I’ll share it with the group.

An additional bonus here is that you’ll meet others who might invite you to guest post on their blog. Simply introduce yourself as a LinkedIn Group member and begin a conversation. You should comment on their blog posts as well, this is great for sparking conversations in the blogger network.

5. Connect with businesses in your area

With millions of users and thousands of groups, you are sure to find a group or two in your geographical area. If you don’t have many local connections in business, this is a great way to meet other business owners, help them when you can, and consider meeting up with them the next time they get together.

There are groups for local businesses in most areas, and larger areas have more specific groups like social media clubs, marketing groups, freelancers and sub-groups for smaller areas or topics. For example, there are several Manchester groups and then sub-groups for other local areas such as Stockport, Bolton, Bury etc.

Some groups that could be of interest are Manchester Digital, a group focused on digital progression in the North West, Greater Manchester Chamber a group for commerce in Manchester, and B2B Technology Marketing Community, exclusively for B2B tech marketing.

Local businesses and communities are an often overlooked opportunity for other online businesses. Seek these groups out, they are full of business owners from a variety of industries that might be willing to support other local businesses.

So, be a groupie!

LinkedIn Groups is one of the most overlooked channels by local and national businesses. Social networking sites are full of business networking groups and opportunities, if you engage members with insightful content and engaging conversations. Give them a go, they can help your business grow, get leads and build useful connections. Start with your own industry and add more LinkedIn Groups as you becoming more active.

AUTHOR: Workplace