- 12th March, 2018
Member Spotlight: Aaron Ferguson
78 blog posts
Workplace member – Aaron Ferguson of Berg & Williams is one of Workplace’s multi-talented members, not only is he a passionate advisor for growing businesses and Managing Director for a leading private dental Group but he is also an amateur pilot.
When Aaron isn’t flying through the skies he can be found providing valuable accountancy advice to small and medium businesses alike.
We managed to bag 5 minutes of his time for this week’s Office Member Spotlight.
Describe your business in fewer than 15 words
We focus on using technology to solve problems and drive growth for our clients.
What inspired you to start/join your company?
I have always been interested in how business models develop and how entrepreneurs solve problems. Initially I built experience by training as a Chartered Accountant, working in employment and expatriate tax.
After about five years I got itchy feet, and began working in my ‘other’ role, as Managing Director for a dental group in North Wales. We’ve managed to double to around £3m turnover in around three years. The skills I developed in this engagement and a decision to study an MBA in Manchester pushed me to take the leap and start sharing my ideas and experiences with anyone who would listen.
What’s the best thing about being your own boss?
I suppose like many others I enjoy the freedom. I have a short attention span, so being able to keep myself involved in interesting projects and clients is great.
Where’s your favourite place for lunch?
I try and tell myself that visits to McDonalds are exercises in studying their business model. However, if I’m feeling a little guilty, then I’ll head to Philpotts instead.
What’s your favourite business app, tool or website?
We work with all sorts of tools and apps for clients so there are a lot that we promote.
I particularly like Domo – it’s a business analytics tool that allows you to build superb dashboards quickly and easily. Dashboards and KPI reporting are vital to understanding what is under the hood of your business and how it’s running. It can be a cathartic exercise for business owners if they haven’t done it before.
In terms of tools – I thoroughly recommend the ‘Business Model Generation’ book, a superb read. Workplace actually have this in their library.
What’s the best piece of advice you have been given?
Understand your destination.
What’s the one thing people should come to you for advice about?
If you feel you spend most of your time working ‘in’ your business, rather than ‘on’ your business, then we can help. A lot of entrepreneurs get dragged down by the realities of managing a growing business – we can ease this pain and help you focus (or refocus) on growing your business.
When you are not working what are you normally found doing?
I’m an amateur pilot, so when weather permits you’ll normally find me annoying Ryanair pilots over Liverpool. Apologies if I delay your holiday!
How can people learn more about what you’re doing?
I love to chat, so come and grab me – I tend to be in Manchester one or two days a week. Otherwise, take a look at our website – www.bergandwilliams.com
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