Can professional coworking make you more creative? - Workplace
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Can professional coworking make you more creative?

Author since:
October, 2015
101 blog posts

Coworking has a peception of being full of young, vibrant and creative tech enthusiasts. And whilst for some coworking places, this might be true, it doesn’t apply to all shared workspaces.

Where do creatives go to work?

A recent study by MIT showed that the average age of a startup founder is 42. This led me to ask “Where are all those people working?”  

Well, the truth is that many of them are in their home offices, hotel lobbies and coffee shops because they don’t feel comfortable in coworking spaces and don’t know what the other options are. They have commitments and need to be home at night and don’t want to pay for or be involved in the evening office party culture promoted by many coworking spaces.

However, as we’ve discussed in previous blogs, working in an isolated environment is not always the best recipe for success. We are social animals as a species and it is not easy to go it alone.  

To survive, creativity is the key to success and although many people start a business because they are creative thinkers, it is not a lone project.

“To survive, creativity is the key to success”

What is creative working? And how can coworking help?

The Latin roots of the word “creative” describe a social, communal experience.  Creativity is built out of collaboration. In a recent Harvard Review article Julien Jarreau, executive creative director at the premier health marketing agency Health4Brands, elaborates: “Individuality plays an important part in what people bring to the creative table. And yet relinquishing that individuality to a greater collective effort is the ultimate work of generating powerful creative results. I am clear in my expectations that I want collective creation while still honouring individuals. I don’t tolerate prima donnas.”

As a professional person and entrepreneur striving to experience this collaboration then a coworking space can offer a whole plethora of benefits. If you feel intimidated or out of place in that environment it is going to do nothing for your creativity.

Exploring professional coworking options

There are coworking spaces that offer an executive level feel that you have been used to. It has built in the hospitality that you crave and want to show your new clients and colleagues.  

When you are starting a high end business and are talking to a new client, do you really want to be popping to the kitchen to put the kettle on and make a cup of instant? Well, you don’t have to in a professional (proworking) space.

Work spaces should offer a mix of space that work for you and your creativity. Sometimes it is head down in a quiet space, sometimes it might be around the kitchen table and on other times it might be as a group chatting in a coworking space. Having varied options for working is how a professional coworking space will improve your creativity.

“Work spaces should offer a mix of space that work for you and your creativity”

Workplace in Manchester offers all of this. We welcome an eclectic array of individuals and companies making it a vibrant networking blend.  

From these many people and industries types creativity thrives in all directions. Some when you least expect it but it is being with like-minded professional people that will help you create a better future.

Can professional coworking still make you more creative?  Studies show that the answer is yes but come and see for yourself and try it out.

Book a free day pass here.



Workplace is a 5 star coworking and serviced office company in Manchester and is perfectly positioned on Oxford Street, close to Oxford Road Station and only 10 minutes walk from Piccadilly Station.  It has easy access with the tram system in Manchester being only a few steps from  Albert Square.  Full Google Directions and Location

Workplace Manchester offers great flexibility with  day desk hire, coworking, reserved desks, offices and meeting space.


Up Next

Can The perfect Workplace Exist?

Author since:
October, 2015
101 blog posts

The first question needs to be “What is the Perfect Workplace?” Before we can work out if it exists.

Many companies are incentivising us to join their companies with more and more treats.  We read all about beer taps, free massages, chill rooms, table tennis and more.  Are these really the things that make our workplace the best environment to be in?

In a recent survey carried out by Forbes they researched this in depth and although it was thought that millennial’s were after more of the aesthetics, it seems that times are changing rapidly.  As quickly as unusual offices and working practices started to be important they have become unimportant.  75% of people asked were more focused on culture than if they got the use of an Xbox or sat on bean bags all day.

Top 5 criteria for the perfect workplace.

We asked our Workplace members what they considered to be the top 5 criteria they thought made the perfect Workplace. Here are the top 5

  1. Knowing what is expected of you
    Having a defined mission and vision was a very strong criteria. People want to know where they stand and what is expected of them at work.  They are eager to understand what their part is and how they are contributing to the success of the company.
  2. Strong and regular communication
    People don’t like feeling lost and on the outside. They want to feel involved and accepted as part of the whole team.  Having clear and concise communication seems to be a key factor in making the working environment perfect.
  3. Opportunities for growth and development.
    Many of the companies we asked are relatively small companies so there is not going to be lots of promotions at this time.  People did not seem to necessarily want the next job role, but they did want to feel that they were being developed and given the opportunity to improve their skills.  Even in a smaller company many said that as time went by they want to play a bigger part in the company. They wanted to feel the company was investing in them as much as they were investing in the company.
  4. Flexibility 
    Having the opportunity to duck out when needed and make up hours not within the confines of a 9-5 came out very strongly. In fact, everyone who was asked said that this helped to make a perfect environment.  It seems most people’s lives have changed over the years. With added responsibility and much busier lives the need to get the job done and do a good job is very strong.  Pay back on this is the opportunity to, at times work in your own schedule.  Nobody expected just to be able to rock up when they wanted to but they all wanted to feel comfortable with flexing their time when the need arose.
  5. Having fun
    The days of the great 9-5 are over. Work is very much a lifestyle activity according to what the Workplaces say.  If they are not enjoying it and having fun even when the pressure is on, then it is not going to be the environment for most people.

The perfect workplace is an individual choice.

We asked over 50 people their criteria for a perfect workplace it seems that this does not exist.  This is because it is a very individual and personal criteria. We got down to five of the most mentioned from an option of over 20 points that people mentioned as important to them.

Everyone is an individual and the perfect working environment for me, will not be the same for you.  The answer for employers it to start with the end in mind – build a company with the kind of culture that works for the type of employees you are looking to attract.  Another criteria was consistency and people don’t like being unsure what change is going to happen next.  You won’t get it right for everyone so aim for the majority.

Recruiting for the right culture.

Starting the recruitment process looking for talent and personality fit before skills is a great way of ensuring your recruit is right for you.   Having the right skills will not necessarily make a great employee, this comes from culture fit first.

For employees – when you are looking for a job it is important to try and understand what the culture is before you accept.  Make sure that the culture works for your life style.  There is nothing more disappointing than managing to get that offer and then on the first day knowing that you are not going to fit.  Likewise, as an employer, you don’t want to try and make someone fit so be clear on what your culture is before you start.


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