- 9th August, 2018
Can professional coworking make you more creative?
85 blog posts
Coworking has a peception of being full of young, vibrant and creative tech enthusiasts. And whilst for some coworking places, this might be true, it doesn’t apply to all shared workspaces.
Where do creatives go to work?
A recent study by MIT showed that the average age of a startup founder is 42. This led me to ask “Where are all those people working?”
Well, the truth is that many of them are in their home offices, hotel lobbies and coffee shops because they don’t feel comfortable in coworking spaces and don’t know what the other options are. They have commitments and need to be home at night and don’t want to pay for or be involved in the evening office party culture promoted by many coworking spaces.
However, as we’ve discussed in previous blogs, working in an isolated environment is not always the best recipe for success. We are social animals as a species and it is not easy to go it alone.
To survive, creativity is the key to success and although many people start a business because they are creative thinkers, it is not a lone project.
“To survive, creativity is the key to success”
What is creative working? And how can coworking help?
The Latin roots of the word “creative” describe a social, communal experience. Creativity is built out of collaboration. In a recent Harvard Review article Julien Jarreau, executive creative director at the premier health marketing agency Health4Brands, elaborates: “Individuality plays an important part in what people bring to the creative table. And yet relinquishing that individuality to a greater collective effort is the ultimate work of generating powerful creative results. I am clear in my expectations that I want collective creation while still honouring individuals. I don’t tolerate prima donnas.”
As a professional person and entrepreneur striving to experience this collaboration then a coworking space can offer a whole plethora of benefits. If you feel intimidated or out of place in that environment it is going to do nothing for your creativity.
Exploring professional coworking options
There are coworking spaces that offer an executive level feel that you have been used to. It has built in the hospitality that you crave and want to show your new clients and colleagues.
When you are starting a high end business and are talking to a new client, do you really want to be popping to the kitchen to put the kettle on and make a cup of instant? Well, you don’t have to in a professional (proworking) space.
Work spaces should offer a mix of space that work for you and your creativity. Sometimes it is head down in a quiet space, sometimes it might be around the kitchen table and on other times it might be as a group chatting in a coworking space. Having varied options for working is how a professional coworking space will improve your creativity.
“Work spaces should offer a mix of space that work for you and your creativity”
Workplace in Manchester offers all of this. We welcome an eclectic array of individuals and companies making it a vibrant networking blend.
From these many people and industries types creativity thrives in all directions. Some when you least expect it but it is being with like-minded professional people that will help you create a better future.
Can professional coworking still make you more creative? Studies show that the answer is yes but come and see for yourself and try it out.
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