How to make your small business stand out from the crowd amongst all the competition.
close
close
close
Book a day pass

6 Ways to make your small business stand out from the crowd

Workplace
Author since:
October, 2015
87 blog posts

For a small business competition is everywhere and many companies make bold claims of being #1.  It is very difficult to break through these competitors and stand out, but it is not impossible.   Differentiation is often talked about as one of the main challenges’ small businesses face.  We are forced to compete against big companies with large budgets and infrastructure.

Here are a few ways you can easily and cheaply economically stand out from the crowd. How many of these are in your strategy and how many can you work on to get the step ahead?

1. Be the best at what you do

Are you honestly better than your competitors and can you prove it to yourself.  Are you able to tell people clearly and simply how you differentiate from the rest and do you make sure that this is on your website and all over your social media links.  You need to be able to simply say what you do and how you do it and what value you offer.

2. Provide Legendary Customer Service.

 

Treat your customers like royalty.  Service is not just for hotels, restaurants and shops.  Every business, even when you don’t come face to face with your customer must get customer experience right.  Every interaction is an experience. It is not possible with anything we do not to have an experience of some type – make sure that yours is the best it can be. There is a huge loyalty generating power from remarkable customer service that you need to be aware of.  You will be amazed at how little many companies genuinely care about this.

 

3. Google My Business

 

If you have a premises make sure that you use Google My Business and update this every day.  This will help your ranking with Google like nothing else.  If you are not using Google My Business to stand out from the pack, you are missing a huge trick.

4. Reinvention

Come up with something new and have a new story all the time.  Keep an eye on what your customers are looking for and what their behaviour is.  Adapt to this and make sure you are offering what your customers and potential customers need.  Get reviews and feedback to learn from your customers.  Look at the reviews customers leave on your competitors products or services.  This is a great way to adapt to what your customers need from you.  Too many companies look at what their competitors are doing and completely miss what their customers want.

5. Start a blog

Share your ideas on your web site and on social media and get your voice heard.  Learn how to blog effectively and create links correctly.  You can do this yourself and there is loads of help on-line.  Keep your blogs and information current and relevant and you will get noticed for what you do.  Key words used in these blogs are so important.  Make sure that you use a regular set of key words that are words people us to search for your products.  This will also help your ranking on google.  With blogs you can own your market by getting your message out to your prospective customers and being effective,

6.Offer a Guarantee.

Can you guarantee next-day delivery? Are you confident enough in your product or service to stand behind it 100%? If so, guarantee it. Adding this type of assurance to your marketing message shows customers and prospects that you truly care about their satisfaction. Here’s the only thing you need to remember: you must back up your guarantee when the time comes.

 

Getting your small business above any of your competitors when you are new, and they are established is not a walk in the park.   It takes work, passion and enthusiasm.  I can guarantee to you that the difference between you and the rest will be if you can be “bothered” to make that difference.  Many small businesses when the owner is wearing every hat, talk a good story.  They will dip in and out of these things from time to time, normally when sales are down.  If you are the one who continually looks at one or more of these ideas, you will make giant strides.   Your small business will stand out from the crowd and this can only turn in to profit.

 

Workplace is a 5 star coworking and serviced office company in Manchester and is perfectly positioned on Oxford Street, close to Oxford Road Station and only 10 minutes walk from Piccadilly Station.  It has easy access with the tram system in Manchester being only a few steps from  Albert Square.  Full Google Directions and Location

Workplace Manchester offers great flexibility with  day desk hire, coworking, reserved desks, offices and meeting space.

 

Up Next

The power of the coworking community

toby webb
Author since:
August, 2018
1 blog post

Has coworking become more normal today than the ‘regular’ workplace? With over 11,000 coworking spaces popping up across the world and reports of 1.18 million people working in this way last year, it seems it could be on its way.

At their core, coworking spaces in Manchester like Workplace seek to create strong communities and foster professional relationships, adding value to everyone that works there. What’s more, the dynamic energy and unique work culture found in these spaces help reduce the sense of isolation that more mature entrepreneurs experience when launching and growing a business.

Most coworking professionals relish in this power of collaboration, cooperation, mutual support and social connection. But do others know what they are missing?

Here’s 5 reasons the cowoking community is a powerful force:

1. It nurtures personal interactions

Coworking communities thrive when members make the effort to get to know each other in their workplace. The frequency and value of these interactions between members of the community is also crucial.

Most shared workspaces offer regular events, both social and work-related, to foster these interactions. It brings coworking people together, not only for work purposes, but for shared interests and developing long term, meaningful personal relationships too.

2. There’s a shared identity

In a shared workspace, members share a common identity—that of entrepreneur, small business or start-up. Many of these members, whilst working towards different business goals, have similar purposes which develop a powerful sense of community.

This sense of purpose and common identity allows coworking members to form strong alliances and support networks. They help each other through shared knowledge, collaboration and also offering services to help each others’ businesses grow.

3. It boosts smaller, independent communities

Coworking spaces give more power to smaller business, providing them with a voice and a platform to grow.

Within coworking communities, discussions held by influencers are rarely about billion dollar investments. More frequently, they are about personal success stories and the social impact of the people and small businesses they care deeply about.

4. Coworking increases productivity

64% of coworking members report that they are able to complete tasks more effectively and efficiently in a coworking space.

Surrounding themselves by like minded coworking community members enable members to focus better, helping to increase motivation and aid productivity flow. With the ability to work on projects and tasks at their own pace, those working in coworking spaces can divide their time between projects, work and social activities more effectively.

5. A community combats personal loneliness

Unfortunately, starting a new business or personal venture can be as lonely a job as it is rewarding.

Coworking communities gives new entrepreneurs the opportunity to meet new people, and be individual without feeling isolated. Even better, members can be themselves without the need to build a work persona, they can simply be themselves. The coworking community allows members to get involved in social activities when they want to, but also gives them the option to work privately when needed, without pressure to be ‘always on’.

Find out how Workplace in Manchester is the perfect base to join and nurture your fellow coworking community. It’s a shared space for collaboration, building businesses and sharing stories.

 

 

Workplace is a 5 star coworking and serviced office company in Manchester and is perfectly positioned on Oxford Street, close to Oxford Road Station and only 10 minutes walk from Piccadilly Station.  It has easy access with the tram system in Manchester being only a few steps from  Albert Square.  Full Google Directions and Location

Workplace Manchester offers great flexibility with  day desk hire, coworking, reserved desks, offices and meeting space.

Subscribe to our blog