- 26th October, 2018
6 Ways to make your small business stand out from the crowd
87 blog posts
For a small business competition is everywhere and many companies make bold claims of being #1. It is very difficult to break through these competitors and stand out, but it is not impossible. Differentiation is often talked about as one of the main challenges’ small businesses face. We are forced to compete against big companies with large budgets and infrastructure.
Here are a few ways you can easily and cheaply economically stand out from the crowd. How many of these are in your strategy and how many can you work on to get the step ahead?
1. Be the best at what you do
Are you honestly better than your competitors and can you prove it to yourself. Are you able to tell people clearly and simply how you differentiate from the rest and do you make sure that this is on your website and all over your social media links. You need to be able to simply say what you do and how you do it and what value you offer.
2. Provide Legendary Customer Service.
Treat your customers like royalty. Service is not just for hotels, restaurants and shops. Every business, even when you don’t come face to face with your customer must get customer experience right. Every interaction is an experience. It is not possible with anything we do not to have an experience of some type – make sure that yours is the best it can be. There is a huge loyalty generating power from remarkable customer service that you need to be aware of. You will be amazed at how little many companies genuinely care about this.
3. Google My Business
If you have a premises make sure that you use Google My Business and update this every day. This will help your ranking with Google like nothing else. If you are not using Google My Business to stand out from the pack, you are missing a huge trick.
Come up with something new and have a new story all the time. Keep an eye on what your customers are looking for and what their behaviour is. Adapt to this and make sure you are offering what your customers and potential customers need. Get reviews and feedback to learn from your customers. Look at the reviews customers leave on your competitors products or services. This is a great way to adapt to what your customers need from you. Too many companies look at what their competitors are doing and completely miss what their customers want.
5. Start a blog
Share your ideas on your web site and on social media and get your voice heard. Learn how to blog effectively and create links correctly. You can do this yourself and there is loads of help on-line. Keep your blogs and information current and relevant and you will get noticed for what you do. Key words used in these blogs are so important. Make sure that you use a regular set of key words that are words people us to search for your products. This will also help your ranking on google. With blogs you can own your market by getting your message out to your prospective customers and being effective,
6.Offer a Guarantee.
Can you guarantee next-day delivery? Are you confident enough in your product or service to stand behind it 100%? If so, guarantee it. Adding this type of assurance to your marketing message shows customers and prospects that you truly care about their satisfaction. Here’s the only thing you need to remember: you must back up your guarantee when the time comes.
Getting your small business above any of your competitors when you are new, and they are established is not a walk in the park. It takes work, passion and enthusiasm. I can guarantee to you that the difference between you and the rest will be if you can be “bothered” to make that difference. Many small businesses when the owner is wearing every hat, talk a good story. They will dip in and out of these things from time to time, normally when sales are down. If you are the one who continually looks at one or more of these ideas, you will make giant strides. Your small business will stand out from the crowd and this can only turn in to profit.
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